Topic-cluster surfacing
Rewrote a 500-post developer blog into a topic-cluster surface with 12 pillar pages and reconciled redirects. AI Overview presence on the pillar terms went from zero to first-page consistently within 90 days.
Research-first growth platform
MinuteZero is a growth platform for companies that are tired of guessing what to publish next.
We do the deep research — your brand, your market, your competitors — and then activate the channels that move the needle. Right now that’s SEO research, content writing, and PR. Done with the care of a small team that reads every word that ships.
Three currently-live channels
Pick the channel. We’ll bring the research.
Each service is a real deliverable, not a retainer for vibes. Click into one to see what you actually get.
SEO research
Tell you what should be there. Audit what is. Reconcile.
A content map ranked by opportunity, a graded audit of every page you have, and a per-page action: update, expand, cut, or leave. No keyword spreadsheets dumped on your desk.
See SEO researchContent writing
Articles your audience will actually finish reading.
Written by humans, supported by AI, gated by a voice doc. Either driven by our SEO research, or driven by your prompt when you already know what you want.
See content writingPR
Earned coverage from journalists who already cover your space.
Full-service PR — angles built around what reporters are actually writing about, pitched with a human on the other end, not blasted into a CRM.
See PRThe method
Research first. Then activate the channels.
Most agencies show up with a tactic and look for a problem to attach it to. We do it the other way. We map your category, your competitors, and the searches your audience actually runs — before we recommend a move. Then the channels we run pull from one shared intelligence layer, so the work stays consistent across SEO, content, and PR.
The same research that tells us what to publish on the blog also tells us what angle a reporter at TechCrunch is most likely to bite on. That’s the unlock.
RESEARCH
Brand, market, competitors
Deep on positioning. Deep on the search landscape. Deep on who’s saying what.
↓ activates ↓
SEO
The map & the audit
What should be there, what is, what to do about the gap.
CONTENT
Articles that ship
Voice-gated, multi-pass writing. Driven by research or by your prompt.
PR
Earned coverage
Pitches built from the same intelligence that shapes the content.
Where we work
We work across categories — not just tech.
The method is portable. The research depth is what makes a B2B SaaS landing page and a regional health-system thought-leadership piece both feel like they were written by someone who actually understood the audience. A short list of the categories we’ve been deep in:
B2B SaaS Fintech Professional services Healthcare E-commerce Regulated industries
Not on this list? Tell us — the deciding factor isn’t the vertical, it’s whether the category rewards depth. Most do.
Receipts
What we’ve shipped for clients.
A few specific moves — anonymized, because most clients prefer it that way. The point isn’t the logo; it’s the shape of the work.
SaaS pricing-site audit
Audited a B2B SaaS marketing site page by page; identified 7 pages graded C+ and rewrote them with concrete lift moves. Six of the seven jumped at least one grade; two became the highest-converting pages on the site.
Dead-cluster surgery
Found a changelog cluster of 38 posts with near-zero search demand and inbound link rot. Cut, consolidated, redirected; freed crawl budget for the 14 guide pages that actually earned traffic.
Comparison-page creation
A category-defining “X vs Y” query had zero comparison pages in the entire client site. Built one. It owned page one within a quarter and became the top assisted-conversion source from organic.
Earned coverage
Pitched a series of narrative-driven angles around an under-told category shift; landed coverage across tier-one trade press without a press release ever going out.
Voice-doc gate
Built a per-client voice document distilled from the founder’s talks and posts. Every piece of writing passes through it before ship; readers stopped saying “sounds like AI” and started saying “sounds like you.”
Honest answers
The questions you’re probably asking.
Is the writing actually written by humans, or is it AI?
It’s both, on purpose. Drafts are AI-assisted — we’d be lying if we said otherwise — but everything that ships passes through a voice-doc gate and a multi-pass edit (substance, voice, engagement) that a human runs. The reason it doesn’t read like generic AI is that we treat the AI as the apprentice, not the writer. The voice doc is the writer.
If you want pure-human writing with no AI in the loop, that’s a different price point and we’ll be honest about it. Tell us.
Do I have to buy all three services?
No. SEO research and content are separately purchasable. Most people start with one (usually SEO research, because it gives us a shared map to work from) and add the second when they see what comes back. PR is a different shape of engagement; we’ll talk through fit before you commit to anything.
What does this cost?
We don’t list prices on the site because the right answer depends on the size of the surface we’re working on (a 30-page site is not a 500-page site) and how much writing volume you want. We’ll quote on a 20-minute call after looking at your site for ten minutes. No proposal-padding theater.
How long until I see results?
SEO research deliverables — the content map, the audit, the reconciliation — land in weeks, not months. The downstream organic-traffic lift from the recommendations is a 60-to-180-day arc, depending on category, current authority, and how aggressively we execute on the reconciliation list. Anyone who promises faster is selling you something.
How are you different from a normal agency?
Two things. First, we do the research before we recommend the tactic — not after, not at the same time, but before. That alone is rare. Second, the channels we run share a single intelligence layer, so the work compounds instead of contradicting itself. The content team and the PR team and the SEO team are looking at the same map.
Also: we’re small. You’ll talk to the people doing the work.
Do you take on clients in regulated industries?
Yes — we’ve worked across healthcare, fintech, and other regulated categories. The voice-doc gate handles compliance-tone constraints well because it’s designed to encode “here’s how we talk and what we don’t say.” If you have a legal or compliance review step we should plug into, that’s normal and we’ll fit it.
Twenty minutes. Live walkthrough.
Send us your URL. We’ll spend ten minutes on it before the call and walk you through what we’d do. No pitch deck, no proposal-padding theater — the call is the deliverable.
Book the walkthrough